Métier Business Solutions and Consulting

Why use social media for your business: Facebook and Twitter

2011-01-30T16:17:00.003-05:00

It is becoming increasingly apparent that social media and in particular Facebook and Twitter are becoming a standard advertising methods for businesses. Static websites are becoming old technology and are being replaced by blog sites such as WordPress. Our digital world is changing and people (think: customers) are becoming accustomed to engaging with people and businesses instantaneously. In fact, President Obama declared the US as a nation of “Google and Facebook” in his 2011 State of the Union Address.

You will notice that social media icons/buttons are being added to websites, e-newsletters, email marketing and blogs. Customers have the ability to “Like” your products and posts and repost your information on their Facebook page. Also customers can “Retweet” items of interest on Twitter. What happens then? Your business product, blog, information is instantly shared with that customers group of friends, family and colleagues. This passing along of information from is called viral marketing.

According to Constant Contact Viral is defined as “When a piece of content on the Internet is shared organically, without prodding or encouragement from the business, organization, or person who created it, it is said to have "gone viral." This means it has been shared on social networks, posted and reposted, tweeted and retweeted multiple times.”

We get asked frequently if a business should have a Facebook Page and Twitter Account. In today’s online world and communication methods our answer is YES.

So let us recap and expand on why your business should be on Facebook and Twitter:

Facebook and Twitter allows two additional methods of increasing your brand awareness.
They allow opportunities to expand the online profile of a businesses.
They allow businesses to engage and interact instantly with the online community.
Social Media sites have SEO (Search Engine Optimization) through dynamic and changing content.
Social Media generates increased brand and product exposure through viral marketing.
Facebook offers a large variety of applications that can reflect the nature of your products and services.
Facebook fans can “Check-In” via their mobile device at your business which instantly updates their personal page with information about your business.
Facebook Insights can offer businesses a way to researching the demographics of their fans and view the success of their posts.
Facebook and Twitter are searchable in search engines such as Google.
They allow businesses to share specials, offers and offer incentives to potential clients.

Localism

2010-12-29T10:04:00.000-05:00

Several, several years ago a close friend emphasised the importance to shop our "Main Street" for the holidays. He also explained the importance of spending our own dollars locally and how in turn that act stimulates our local economy. Since that time we strive individually and as a small business to promote shopping at locally own businesses.

Our clients are primarily local small businesses and independent contractors. Through them we continue to see first hand how local spending habits and local support positively impacts the success of their businesses. These same business owners are diligent about returning their personal dollars into their communities.

We want to thank those individuals who have stepped forward in support of their communities and those who have acknowledged our efforts.

And another plug - Shopping locally is a year around activity (not just for the holidays). Try buying building supplies at a locally owned hardware store and your socks from a local department store or boutique.

What will my kids remember?

2010-11-15T08:20:00.000-05:00

Photo from:
http://www.intellivisiongames.com/history.php

I grew up in the 1980s with a tv that was encased in wood and had 12 numbers on a turn dial knob. I was excited when Atari, Intellivision, Beta and VHS came out. The sounds of Space Invaders and Frogger are still quite clear in my head. Now all of these systems have been replaced by certainly more impressive systems.

When it comes to computers, phones and software...some of my friends might call me a nerd. I truly love to see how I can use new technology in my business. BUT when it comes to television - I'm slow to catch up. My excuse is that I don't watch much television.

Recently on a trip to Best Buy I was shocked by the slashed prices on flat screen televisions. Then recently while computer shopping online I noticed that Sony was about to launch their Internet ready television which comes with a mini keyboard. Apple has a similar product - AppleTv. These Internet televisions intrigue me - I can't wait to try them out.

It makes me wonder though - When my kids are my age... what technology will be obsolete?

The professional photo?

2010-11-11T10:15:00.000-05:00

I spent some time last night on a major real estate industry site - Realtor.com. I must say that I was shocked by the number of real estate agents who still use professional photos that appears to be the original professional photo taken back when the agent first earned their license.

According to the National Association of REALTORS, nine (9) out of ten (10) home buyers use the intenet to search for homes. In addition to viewing homes, these buyers use agent photographs and biographies to determine who they want to work with. Buyers like to work with brokers that they can identifiy with. Now ask yourself, what does your photo say about you?

Yes, most of us want to imagine ourselves in our younger years (perhaps skinner and with less grey hair). But - Why? As a real estate agent you should present yourself and be proud of an accurate you. Show your age, personality, experience and your style.

This new photo doesn't need to be an expensive photo studio head shot. Grab a fellow broker or family member and go outside to an identifiable location in your market area or stand next to an architecturally rich building feature. Have fun, snap a few shots and then enlist someone to help format the photo for use on your MLS, Realtor.com and other industry websites.

So if your current photograph showcases you with big bangs that look hardened by Aqua Net... it is truly time for a new photo.

Shop Locally!

2010-11-02T09:54:00.002-04:00

This poster was developed by the Camden Rockport Lincolnville Chamber of Commerce and the Penobscot Bay Regional Chamber of Commerce. It is so very important to shop locally, especially when the holiday season is upon us.

Highest Priority

2010-11-01T09:44:00.000-04:00

I start the day by looking at the to do list that I (hopefully) created the night before. And with multiple items on the list I tend to want to tackle all the small quick tasks. By starting out this way I can start checking off these countless items and feel as though I have tackled quite a bit of my work load.

The problem... while I work away at those small items - the larger projects or those with the soonest deadlines sit like dead weight on my shoulders. The to-do list lesson? Try to tackle the item(s) on your to-do list that have the closest deadline or that have the highest priority. Once those items are complete your stress load and the weight on your shoulders will lessen.

And all those little tasks? They are just as easily tackled and checked off once the largest burdens are complete.

Transforming the dream into a reality

2010-10-05T19:27:00.000-04:00

"First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination." - Napoleon Hill

Every new business starts with that thought, the dream, the imagination. Perhaps it is the quest for self dependence that drives us to become entrepreneurs. Perhaps it is the dream of filling a void in the marketplace with your special service or invention. Perhaps it is just your inner voice that keeps suggesting various business ideas.

And after the business idea is solid in your mind what do you do with it? Our business development clients tend to ask: Where do I begin? How do I find the courage to dive in? Who do I contact?

Maine is a wonderfully helpful state with many resources. There are organization such as Coastal Enterprises, Inc. ( CEI ) and the Small Business Association ( SBA ) that offer group programs and one-on-one business counseling. Also there are several regional based economic development groups with connections and insight into their service area. Explore these resources, visit their websites and reach out for assistance. You will be amazed by the options available.

Where is that sticky note?

2010-08-02T17:06:00.002-04:00

Guilty... I've written down notes, appointments, phone numbers and messages on the back of bank deposit slips, sticky notes and incoming mail. And when I need the information I struggle to remember or find that tiny piece of paper that I used for my scribbling.

This hodge podge effort becomes a huge waste of my time. And I know that I would be better off using my smart phone, computer or simple notebook to keep my notes. And not all three of these at the same time... just one consistent method that I will carry and use diligently.

Remember the day timer? I thought the daytimer went away when the Palm Pilot took over. And now with smartphones - I don't know of anyone who still carries a Palm. It seemed funny to me last month when a friend of mine ordered inserts for his 20 year old daytimer binder. That being said, it is smart that he realizes that he will not use (does not like to use) his smartphone for keeping track of information. Kudos to him for finding his way back to using something that works for him.

So once again... as summer winds down, I will find my way back to routine and consistent organization. All my notes, appointments and contacts in one place. And despite how lovely my monogrammed daytimer was... I personally will be choosing something that requires a battery.

Where are you going?

2010-07-25T09:42:00.000-04:00

The audience only pays attention as long as you know where you are going. –Philip Crosby

Métier is working with several local established and new businesses that are planning their next big step, are goal setting or are asking the logical question "what can I do to get more customers".

I ran into this quote today that certainly could be related to businesses. It is true, so long as a company is just rambling along, with no goals or deliberate steps forward their audience (customers) will not pay attention. Think of all those company signs you see yet have no idea what they actually do or who owns them. These silent, arm chair owners open their door each morning and hope their sign is enough to draw customers in.

I am attracted to businesses that engage me by frequently by pushing their product or branding in front of my eyes. This effort need not be an aggressive sales pitch but a subtle reminder that they are available.

Having a business plan greatly helps to identify where you are going. It should include at minimum - what your identity is (who are you and what do you do?), purpose and what your goals are.

Does your audience knows where your business is going?

Put a smile on and get out of your car

2010-07-05T08:30:00.000-04:00

Every person you meet has the potential to bring you business. It could be the lady you standing in line behind you at the grocery store, the postmaster or your hairdresser. Every time you venture out into your community, you could meet your next client or future lead.

Our world has been made convenient for us and we can do most everything from inside our cars. The next time you head out to run errands - try to be seen. Skip the drive-up bank teller and go inside. Go into the post office to drop off your mail. Ask someone to lunch each week. Hand deliver your letters/packages to local businesses that are in route. Go to (inside) a local coffee shop routinely. There are countless errands that you can make more personable.

No need to walk out the door with a sales pitch. Just bring a smile, a positive attitude and a passion for your work. People will be drawn to you and your enthusiasm and will remember you the next time they have business to send your way.

Local Knowledge - a true benefit to the small Maine business

2010-06-26T09:26:00.000-04:00

Maine’s business culture seems to center around the small businesses - individuals, partners and families that have chosen to work for themselves. Maine has some amazing and unique businesses. It is truly wonderful to walk into a local shop or hire a local contractor and see that they have built a niche market for themselves that reflects their personality and talents.

These same local businesses are special and have distinct advantages over the larger companies. The small business owner can use their community knowledge to market on a very level localized level. Knowing their target customer and offering great customer service these businesses can generate strong customer loyalty. And Mainers talk… you satisfy one customer - you can almost be certain that their friends and family will know about it.

I had the pleasure of spending some time at a clients’ business yesterday. I watched as customer and vendor alike came into the business and were addressed by name and engaged in conversation. I was certain that each of these individuals left with a certain sense of belonging and satisfaction. The owner made a good comment. She indicated that all her employees where proud of the business and that it belonged to them as well. It was evident that she and her staff had a strong community roots.

Maine can be a small “world”. Taking advantage of the relationships you have and your community knowledge can give you a very distinct advantage over the larger companies.

Join a Networking Group

2010-06-07T08:56:00.002-04:00

Increase your word of mouth marketing and ramp up your business by joining a business exchange or networking group. This is a great opportunity to share your business with other community business members. Plus as an extra bonus, since one of the main purposes of these groups are to exchange referrals, you will find other members will help spread word of your business.

Here in Midcoast Maine, three networking groups are worth mentioning.

camrockNetwork
Meetings: 1st and 3rd Tuesday 8:00 FarmersFare in Rockport
FMI: http://www.camrocknetwork.com/

Rock Coast Networkers
Meeting: Every Thursday 7:30 at the Tradwinds in Rockland
FMI: http://www.coastnetworkers.org/

WOW (Women of Waldo)
Meeting: Every other Wednesday time and place rotates
FMI: womenofwaldo@gmail.com

Reducing costs and improving your bottom line

2010-05-30T11:13:00.002-04:00

Evaluating your building operational costs can be a good first step towards cutting costs and trimming your budget. Where to start? What to review? Start small, look for the simple less expensive changes like changing light bulbs to more energy efficient ones then dive into the big projects like energy audits. You might be surprised at the ways you can trim your operating budget.

Look at your lighting. Try motion activated sensors for bathroom and closets. Replace light bulbs with lower energy alternatives can greatly affect your electric bill.
Look for space that is not being utilized efficiently. Can you reorganize and condense your business into lesser space? Can that space be used for another income generating aspect of your business? Or can you lease the space and offset some of your costs with the rental income?
Review and renegotiate your janitorial/maid service contracts.
Service your heating, air conditioning or HVAC system. Ask the technician for ways to reduce costs and optimize efficiency.
Reduce your garbage removal costs by implementing a recycling program.
Add or adjust automatic thermostat settings to a more efficient energy setting.
Conduct an energy audit. There are a number of companies that will suggest ways to reduce energy costs.
Review your insurance coverage.
Review your tax valuation.

Create a plan to evaluate your building and its'costs annually. After all, the best time for your building to run efficiently is all the time.

Are YOU last on YOUR to-do list?

2010-05-23T09:33:00.001-04:00

I have done it - Canceled a hair or dentist appointment because my work list is too long. Running out of time to exercise because I didn't bring my work day to close in time.

When was the last time you put time to yourself on your to-do list? We should be on our lists and closer to the top of the list. Never at the bottom of the list. Really, how often do you get around to the last item on your list?

We are all busy. Superwomen and Supermen that can handle everything. Eliminate, delegate or outsource a few items. Reduce your stress, shorten your to do list and incorporate time for yourself.

Just taking some time to breathe, mediate or exercise can renourish you, and make your day easier. Chances are your friends, coworkers and family will notice a positive change in you as well.

Recycled Paper? Certified Paper? What does this mean?

2010-05-19T08:56:00.000-04:00

I have been interested in using more environmentally friendly paper in my office. Shopping online or at the local office supply stores show that that there are several type of green, recycled, eco friendly and paper sources available. There are countless different terms, certifications and green statements on the side of the boxes. What do they all mean?

Paper general comes from three sources.

Regular paper - Made from the raw fiber/pulp of trees.
Certified paper - Is also made from the raw fiber/pulp of trees. However the trees are managed and replanted for future harvests. The majority of paper today is certified.
Recycled paper - Is made from post consumer waste and recovered materials from the paper making process. There is a higher cost to produce recycled paper due to the process.

The certification of paper was explained nicely by Nick Bragg:

"With customers looking to become better environmental stewards, paper manufacturers are making it easier to meet those goals. In fact, distributors are ushering customers looking to go green towards paper products that are certified by third-party organizations such as Green Seal and EcoLogo, as well as the U.S. Environmental Protection Agency (EPA), the Chlorine Free Products Association (CFPA) and the Green Restaurants Association.

These organizations have put these paper products through strict testing, so distributors are ensured that they are selling customers the greenest paper products available. And, by taking the guesswork out of the equation, it also substantiates a facility’s claim that they’re in fact using a green paper product, says Farmer.

Simply because a product uses recycled fiber does not automatically mean that the product is green. It needs to be produced using a specific percentage of post-consumer content and recovered fibers.

In its Comprehensive Procurement Guidelines for Commercial/Industrial Sanitary Tissue Products, the EPA recommends a minimum of 40 percent post-consumer waste content be used in the manufacturing of towels and a minimum of 20 percent for restroom tissue. For a restroom tissue to be certified by Green Seal, the fiber in the product must contain 100 percent recovered materials, including 20 percent post-consumer materials.

Environmentally friendly paper also isn’t bleached using chlorine derivatives. According to the Chlorine Free Products Association, for a recycled content paper product to be certified as “Processed Chlorine Free” it must include all recycled fibers used as a feedstock that meet EPA guidelines for recycled or post-consumer content. Processed Chlorine Free paper has not been rebleached with chlorine containing compounds and a minimum of 30 percent post-consumer content is required.

Green Seal and EcoLogo standards also mandate that towels and tissue cannot be bleached with chlorine or any of its derivatives such as hypochlorite or chlorine dioxide."

There are certainly differences between the final paper product made from raw materials verses those made from recycled materials. Learning some of the terminology may help us find the best fit for their business and the environment.

Is it time to reorganize your filing system?

2010-05-02T10:59:00.000-04:00

Are your filing cabinets so stuffed that you can squeeze another file into it? Do you have stacks of paper on your desk that you don’t know how to organize? Once a year you should be reviewing your files and purging or achieving the prior years’ documentation.

On average you will only reference 20% of what is in your filing system! Let us see how much of the 80% of information we can purge! An organized filing system and organized desk will allow you to work more efficiently and will provide you with a sense of space and productivity.

As you go through your files ask yourself these questions.

1. Why am I keeping this paper? Only hang on to papers that have purpose such as legal, financial documentation, active client records or compliance records.

2. Will I ever reference this again? If the information is available elsewhere (such as an online catalog or is electronically achieved) then get rid of it!

3. What is the legal/compliance retention guidelines for certain documents? Ask your lawyer, accountant, professional associations, banker, or professional organizer how long you should retain your documents for legal purposes and make sure you don’t throw any necessary papers away.

Have three filing places!

1. An easily accessible filing cabinet/drawer near your desk for the items you will reference or file on a regular basis. (Examples: bank statements, active customer/client files).

2. An out of the way area (attic, basement, closet or off site storage) for items that you likely will not reference or that you are saving for regulatory reasons. (Examples: Old financial documents and closed client files)

3. An onsite safe, fire box or offisite safety deposit box for the hard to replace documents. (Examples: Vehicle titles, corporate documents, insurance documents, mortgage documents, special legal documents, stock or bond certificates. If you are organizing your home files consider sending estate planning docs, birth or adoption certificates)

I challenge you to get your own files and office organized. There are however, clients of mine that believe the process of office organization is too daunting or can not set time aside to organize. Some need help getting started and others need someone to oversee the project from start to finish. Every filing system and business is unique. Métier can work with you to customize a system and to ensure that your organizing process make sense and is efficent. If you need help or just have a question then send us an email: info@metierbusinesssolutions.com

p.s. Don't forget to recycle the papers you throw out!

The best time for airfare deals

2010-04-28T09:56:00.004-04:00

Are you planning to travel for business or pleasure? According to AARP, the best time to purchase airline tickets is Wednesday from midnight to 1:00 a.m. (in the time zone of the airline's main hub or base (Delta is headquartered in Atlanta, GA and USAirways is in Tempe, AZ).

This time period is when most airline computer systems purge the reserved but not booked (paid)reservations.

Also, try to delete your internet cookies prior to searching and booking flights so that the airline website you are visiting thinks you are a new customer! These sites remember if you have shopped around, what you've looked at and how long you visited the site. As a general rule sites will reserve the best prices for new shoppers.

Generation Y Larger than the Baby Boomers?

2010-04-26T06:58:00.004-04:00

Marketing and communicating to the various generations always intrigues me. I find it interesting to see how various age groups embrace or resist communication. And interesting to see who hides behind a computer verses who quickly picks up the phone.

Here is a good article that focuses on Gen Y. http://bit.ly/ddeKJ0 Check it out. It's worth the read. The GenY viral marketing and sphere of influence is worth tapping into to.

Tapping into their sphere might require a bit of social networking. If your not inclided to network on the web then give me a call. I'd love to share a few resources I have that will take care of you and implement your social media plan.

ttfn

Ten Ideas to Green Up Your Business

2010-04-22T09:01:00.000-04:00

Celebrate Earth Day Every Day.... Below is a list of a few small things you can do to be environmentally friendly in your business.

1. Send emails instead of snail mail whenever possible. For instance, most accounting programs let you email invoices. Save a stamp and paper by emailing your invoice.

2. Use florescent lights in your office. Replace any burned out bulbs with florescent bulbs.

3. Save energy! Shut down any lights, computers, printers and other machines when you leave for an extended period of time. Does your equipment have a "sleep" mode?

4. Use recycled office paper and other products. There are many good sources for these. Go for 100% recyled whenever possible.

5. Use printing companies that use recycled paper and earth friendly inks. Ask your graphic designer for green printing options.

6. Investigate soy based inks!

7. Consider a programmable thermostat. Save on fuel consumption by keeping your building a few degrees warmer or cooler.

8. Take your lunch to work in reusable containers. No more plastic baggies and utensils. And skip the disposable plastic water bottles.

9. Recycle Recycle Recycle - paper, batteries, toner cartridges, bottles, computers, cans....

10. Use earth friendly, non toxic cleaning supplies. It is amazing how many great products are on the market.

Most of these ideas are simple, small changes. Try a few, Try them all. You'll be amazed at how many consumers will appreciate your effort to be green.

Goals Goals Goals...

2010-04-13T09:24:00.000-04:00

We all need goals to aim for right? They are important to our success and give us something to achieve. Goals are needed in both our personal and business lives. I wonder however, how many of us actually write them down and create a plan to get there.

I hear of friends who place a picture of an item they want (lets say a new car) on an inspiration board. And there are companies who have a goal to reach a sales quota or increase their revenue. Great goals, but how do you get there?

In creating a plan to achieve goals consider the following categories:

1. What is the exact goal? (Meet a sales quota, increase revenue)

2. What objectives or items needed to achieve the goal? (Additional marketing materials, networking, lower overhead/cost of production)

3. Create a plan/strategy to reach the objectives and obtain the items needed. (Find marketing resources, update company image, have an energy audit; evaluate/renegotiate contracts for materials)

4. Complete the items necessary in your plan/strategy. (Work towards checking of items within the plan)

5. Revisit plan/strategy for accountability and to adjust for any changes.

Goals are more than a dream or hope for the future. A bit of thinking and strategy is required. Make them realistic, attainable and planned so that you enable yourself to succeed.

Retweets Really?

2010-04-10T07:53:00.003-04:00

Twitter.... I am giving Twitter a honest effort. I doubt anyone cares what I had for lunch today or about what I am doing on an hourly basis so I won't tweet those. I do however attempt to tweet once or twice a day about business related items or items as they pertain to Midcoast Maine and Maine businesses.

From what I read, I should "eavesdrop" on people that need my services and my customers, then reply and create conversations that hopefully will turn to leads. I'll work on that aspect in the next few weeks.

So retweets? Apparently if someone retweets a message you send them, all of the people who follow them get to see your message. This truly expands your audience and supports viral marketing. I thought retweets where silly at first but they make sense now.

There is much to learn about twitter, facebook and viral marketing within the social networking world. It can be time consuming and confusing. There are companies that guide or fully manage social networking for companies. I recommend little harbor technology in Rockland, Maine. They have a system to balance websites and social networking - a "push & pull" as the owner, Amber Heffner states.

And if your on Twitter or Facebook, find Metier Business Solutions. Following or being a fan of area businesses has a twofold benefit. You increase your brand recognition and it helps another business expand their sphere. Win - win.

Keep it personal

2010-04-07T12:59:00.001-04:00

When a business focuses on customer service and they make it personal the experience becomes memorable and engaging.

Not to long ago I was at Fore Street Restaurant in Portland. Upon making the reservation it was mentioned that it we were celebrating our wedding anniversary. When we arrived, our table was ready, with a hand written card wishing us a happy anniversary. It was memorable, personalized and the card set the mood for a fabulous dinner. We were happy to linger, be merry and tipped the waiter accordingly.

A couple weeks ago, I received a handwritten thank you note from a local banker thanking me for meeting with her. I was impressed that after her taking time to meet, she took additional time to write a thoughtful note. She broke the typical mold of the stuffy unapproachable banker.

When I arrived at a hair appointment at a busy salon, Akari, I walked in and was addressed by name. I know the hostesses didn't know me by name or face. I assume they keep a sharp eye on the appointment book and clock. Regardless, I felt welcomed. When I left, my stylist walked me the boutique and register downstairs. She could have just said "you can pay downstairs."

Will I go back and use these three businesses? Yes! They took that little extra step towards good customer service, engaged me and made me feel apart of their business. Remember first and last impressions count! How will you reach out and connect with customers so that they want to do business with you.

The pile up on the corner

2010-04-05T09:11:00.004-04:00

Are you one of those people that always have paper piles on your desk? Or (gasp) the piles move to your floor because there is no room on the desk. I'm not talking about the project of the day. I'm talking about the endless ongoing piles of filing that grow, week after week.

If so, you need a system. Taking care of paper as you receive it is more time effective then spending hours sifting throw and organizing piles at a later time. And it avoids the worse scenario, the scramble to find the one piece of paper that relates to the client that has just walked in the door.

When you receive paperwork/mail, you have three choices - 1) File it 2) Trash it (please recycle) or 3) Delegate it. By doing this routinely, your piles will never grow to an overwhelming state, you'll save more time in the end and most importantly your desk and mind will be clear to conduct business.

Instead of asking yourself, "Where did I put that article?" you will know that the article is in the file...because that is what you always do.

Create a system. Create a habit.

Balancing Home Office Distractions

2010-04-01T08:38:00.003-04:00

It can be tough to limit distractions while working from a home office. Yes, there are plenty of things to do around your house...laundry, dinner prep, mop, check the home mail... But there are just as many things to do to keep your business on tract.

Try cycling your time. For example, stay on task for 50 minutes, followed by another 10-20 minutes for yourself (or your household). Repeat. A kitchen timer is effective for managing these time intervals.

Do you have children at home while you work? Make your time intervals equal to their attention span and ability to play independently. For example, if your son or daughter has a 30 minute attention span - work for 30 minutes followed by 20-30 minutes to spend with the child(ren). During that time play, prepare snacks and engage him/her in the next independent activity. As your child(ren) get older increase or adjust the length of time intervals to reflect their increased (or decreased) attention spans. You and the little ones will be happier at the end of the day.

Remember run your home office... don't let it run you.

Fun USB Flash Drives

2010-03-31T10:27:00.000-04:00

Smile, these designer USB (Universal Serial Bus) flash drives make back-up fun. From Boston based Mimoco they just might add some fun to your day or be a great gift for the right person. Backing up your work is essential... go ahead and have some fun doing it.

Photos from Mimoco

Think before typing!

2010-03-29T09:00:00.010-04:00

Face Book, Twitter and other social media platforms offer both a personal and professional outlet for communication. The question becomes how do you maintain your personal identity and still interact with customers and prospects on a business level. Do you become friends with customers, clients and co-workers? And if you do how will those "friendships" affect your business?

Give thought to what you write and how it may positively or negatively influence your clients and potential clients. One rule of thumb is never to put anything in a social media platform that you would not say to directly to an individual. You can still be yourself and represent your company in a professional manner. Also don't forget to review your privacy settings and profiles to make certain the information you want shared is being seen by the appropriate parties.

Just remember, think before you type!

Whats the difference between Public and Private Tweets?

2010-03-27T06:19:00.000-04:00

A good article on the difference between public and private tweets from Twibes: http://bit.ly/aafyem

Tweet: A tweet is a post or status update on Twitter

Referrals

2010-03-26T15:03:00.001-04:00

Great simple advice from Ann Handley about gaining referrals: "There are two basic approaches to generating more business: The first is to focus on making your existing customers insanely happy, so that they want to tell others about how much they love you; the second is to simply be a resource, or be helpful, to those who aren’t customers yet."

What kind of business should I choose?

2010-03-24T16:13:00.001-04:00

Pick a business trade that suites your skills and interests. One in which you have a good knowledge base and the desire to continue learning about. Create a list of your talents, passions and strengths. Then from that list create another list of jobs that fit within those interests. Within that list you just might find a special niche that showcases your talents and confidence.

As you review your options, consult with local experts and business owners about contacts and resources in your area. Matching your background with local market trends and characteristics will aid in your success.

Still need direction? Consult wth a business or job coach. Often a third party can discover the hidden talents and skills that we can't always see in ourselves.

Do you have any questions about business and organization that you want to ask? Send them to me at info@MetierBusinessSolutions.com

Customer Service

2010-03-23T20:17:00.000-04:00

It's never fun to be tangled in a web of telephone prompts and selections. In this day of technology, let us not forget the power of good customer service.

Interesting thoughts on customer service http://bit.ly/bdh79d

The social media bandwagon...

2010-03-14T15:17:00.000-04:00

Social media is becoming more and more common place. Twitter, Facebook, LinkedIn and the like...where to begin? I found an interesting video from google about their social search.

Commercial Property Lease Terms

2010-03-08T19:54:00.000-05:00

Métier is in the process of looking for a new office space and as such, I have revisited my real estate background and the definitions for the various commercial lease terms. With so many variations of commercial rental terms available I thought it would be helpful to define the difference.

Commercial Real Estate Leases

Fixed lease: With fixed lease, the parties agree to a specific amount of rent for an established period of time.

Step lease: In a step lease, the landlord and tenant agree to increase the rent a certain amount yearly. The step lease is meant to acknowledge the potential cost increases the landlord may incur. This is also referred to as an escalator.

Gross Lease: With a gross lease, the tenant will pay a set fixed term rent to the landlord. The landlord in a gross lease will agree to pay for some or all of the operating costs of the property. Typical items a landlord agrees to are the maintenance (includes utilities and repairs), insurance, and taxes.

Modified Gross Lease: In a modified gross lease, the tenant is responsible for paying the monthly rent and the landlord is responsible for operating the building and all other costs associated with the premises.

Net Lease: With a net lease, the tenant has primary control of the premises and agrees to be responsible for some or all of the operating expenses of the premises including utilities, repairs, insurance, or taxes.

Single Net Lease: A single net lease is a net lease where the tenant agrees to pay a monthly rent plus the property taxes. The landlord would be responsible for all other operating expenses of the premises.

Double Net Lease: A double net lease is a net lease where the tenant agrees to pay a monthly rent as well as the property taxes and the property insurance. The landlord is responsible for all other operating expenses for the property.

Triple Net Lease: A Triple net lease is a net lease where the tenant agrees to pay a monthly rent as well as the property taxes, the property insurance, and the maintenance.

Business Etiquette

2010-03-04T05:28:00.000-05:00

When was the last time you sat at a meeting or meal with someone who answered their phone or texted in the middle of your conversation?

Relationships with people are key in the success of your business and many relationships have suffered from a lack of manners or simple respect. Good, bad or indifferent we are judged by our confidence, etiquette and appearance.

During the next few blogs, I will break down a couple areas of business etiquette. It's not about which fork to use at the dinner table - It's being considerate and attentive to the person you are with.

X

2010-03-01T08:12:00.000-05:00

I sit across from a remarkable woman who is not from Generation X - She's a baby boomer. I am however from Generation X - in fact I was born towards the middle of the generation's year span (1961-1981).

My coworker will often ask "what is" or "where is ___?". To which she runs for the map or dictionary and I'll say "let's google it" - and out of my laptop pops the answer. My methods of getting the answers is not second nature to her. And my internet/reactionary method it is now a running joke - "she's GenX".

It is truly interesting to see the day to differences between her generation and mine. Observing and studying the generational differences has become an important aspect in today's work environment. There is much to learn from eachother.

Outsourcing to an indpendent contractor vs. hiring an employee

2010-02-26T16:51:00.002-05:00

Hiring a company like Métier to provide administrative support to your business can be a cost effective way to improve your workflow. While we can provide similar services to what an employee could do, it is important to keep in mind there are differences between what you can expect from outsourcing administrative work (client) verses having an employee (employer).

Métier is a consulting company/vendor which sets our own fees, hours, policies and procedures. All jobs - the scope, materials, fee and deadline(s) are agreed to by our clients prior to commencement of work. A hired employee can be managed, reports directly to the employer and has certain legal and tax obligations.

The U.S. Dept. of Labor and the IRS defines and govern what constitutes an employee versus an independent contractor relationship.

FMI on independent contractors visit:
Independent Contractor (Self-Employed) or Employee

Why would I outsource instead of hiring an employee?

2010-02-22T09:55:00.007-05:00

In more cases than not, a business needs an employee. There is benefit in having someone who is solely dedicated to you and works a regular schedule. You as the employer can regulate the worker's schedule, how the job is performed, etc.

However, having an employee is not an option for every business. It might be because there is not enough of a workload to justify hiring an employee. Perhaps the economy, taxes, insurance and legalities that go along with having an employee may make it infeasible. You might not have the space, a computer or other necessary pieces of equipment for an employee to utilize. Or perhaps you prefer to work alone and/or do not want to manage employee(s). In these situations, outsourcing administrative work may meet your support needs and is often more cost effective.

There are benefits to both methods of getting your administrative work accomplished. The decision to hire or outsource depends greatly on your business needs, finances and timelines.

You're not leftovers...

2010-02-19T14:08:00.004-05:00

"Believe that you are just as important as anyone on your calendar. Put yourself in your appointment book for prime time, not just leftovers." - unknown

I know so many people that just barely squeeze time into the day for themselves.

Disconnected

2010-02-17T09:12:00.000-05:00

I spent Tuesday without my Blackberry... Yes, really.. and not intentionally, my battery refused to charge.
Even though I feel I am an organized person, it was a great awakening for me. I was not able to pick up and call anyone on an impulse, I was not distracted by a continuous stream of emails and texts and I was not jumping to answer calls. And I the best part is that I was able to knock off the items on my to-do list in record time.
While, I will not intentionally leave by smart phone behind, I will attempt to put it on silent for a couple hours each day while I work on client's projects. The lack of distraction will make me more focused and productive for clients and myself.

Try disconnecting for a period of time (even if just for an hour) and enjoy focusing on work or spending undistracted time with your friend and family.

Decide today what happens tomorrow

2010-02-15T09:00:00.002-05:00

The last item on your to-do list for today... Should be writing your to-do list for tomorrow....

Just before you finish your work day, write your to-do list for tomorrow. You'll find that you will go home with a clearer more organized mind. You will be more free to focus on yourself and family during the evening. And you won't lie in bed thinking.... "what should I work on tomorrow" or "oops - I need to remember..."

The best part, tomorrow you'll be able to jump straight into your tasks without feeling disorganized!

Try it for a week and let me know if it helps.

Recycle Stations

2010-02-13T08:35:00.002-05:00

I just saw this clever use of reusable shopping bags! Use them for recycling. Line them up, label them and tuck them away in your office kitchen or at home. It's more attractive than those blue plastic buckets and tubs!

Financial Encouragement

2010-02-10T13:32:00.002-05:00

I somehow have stumbled into engaging in conversation with several ladies who have all spoken to me of their personal finances. All of these friends have had some pivotal change in their life - divorce, college aged kids or just a simple realization that they have not adapted to our “new” economy. It has been great to listen to these women and I’ve become increasingly aware that individually we are not alone. I too have been adapting my fiscal responsibility and also helping a close friend look differently at her finances.

During a recent trip, I stumbled upon a book in the DC airport. It looked like an easy read and I felt that the content and title would help my struggling friend. I purchased it with intent to highlight and mail it to her… but instead… I read and kept it for myself… I then told my friend she had to purchase it. Since then, I have recommended the book numerous times and each person has been quite appreciative.

So how does this tie into Métier and it’s blog about business? The words of encouragement, stories of executives struggling with personal finance and the sense of confidence gained through the words have a direct correlation with how we view ourselves and the confidence we portray in the workplace.

The book:

And for you gents, I’m not certain this book pertains just to the ladies!

Adobe Keyboard Shortcuts

2010-02-08T09:00:00.002-05:00

I recently watched a friend of mine struggle with zooming in and out of the Adobe PDF file displayed on her screen. I find that keyboard shortcuts are often more efficient than using mouse while my hands are already on the keyboard typing.

Adobe has incorporated several keyboard shortcuts into their programs. For example try zooming in and out of a document try Ctrl + and Ctrl -

Visit Adobe for additional keyboard shortcuts.

What is your gift?

2010-02-06T17:59:00.000-05:00

“Life is not easy for any of us. But what of that? We must have perseverance and above all confidence in ourselves. We must believe that we are gifted for something, and that this thing, at whatever cost, must be attained.” - Nobel Prize winner Marie Curie

Stop paying for 411 charges!

2010-02-04T17:44:00.003-05:00

Did you know there are alternatives to dialing 411 for telephone directory assistance?

My new favorite phone number is Google Phone Book 1-800-GOOG-411 (1-800-466-4411). It’s the yellow pages - not the white. It’s free and beats all those little charges that add up on the phone bill.

So plug it into you phone – and the next time you need a number and there is no phone book around – try it.

p.s. If you need a live person… keep using 411.

Fmi - http://www.google.com/goog411

Organize Your Microsoft Outlook Caledar With Color Labels

2010-01-29T09:02:00.001-05:00

Here is another great way to organize and add color to your life! Did you know you can label each of your Microsoft Outlook Calendar entries with a different color? It is a great way to identify recurring meetings and calls - or to distinguish work events from personal activities.

For example:

When set up properly, your appointments will appear inside the chosen color bar in the day/week/month calendar views.

Instructions for setting up outlook calendar color labels:

To add text to the calendar color label:

1. Click the Calendar folder/button;
2. On the Edit menu, select Label, and then click Edit Labels; and
3. Edit the label text next to each color as desired.

To assign a calendar label to an appointment:

1. Create an appointment;
2. Click the label drop-down arrow; and
3. Select your label from the list.

When was the last time you reviewed your business plan?

2010-01-25T18:27:00.001-05:00

Often business owners write a detailed business plan for one purpose… to get financing or investors. Once funds are obtained most business owners file the plan away… for safe keeping. (And I hope it’s in a file and not in a stack in the corner of an office.)

A good business plan is not just a document to show bankers, it is the foundation and roadmap for your business. If you have strayed from your mission statement and are having a difficult time figuring out where you got off track, go back and review your plan. Determine where you are having trouble spots, update your numbers and get your business back where it belongs. USE your plan as a source of accountability and focus.

Distractions and Multitasking

2010-01-24T11:56:00.003-05:00

Multi-tasking

I sit here at my desk doing my pre-planned Sunday event of organizing my week ahead as well as itemizing/categorizing my to-do list. And yet even with the planned event of organization, I am distracted – “I’ll just check this email real quick” or “Perhaps I’ll just research this real quick”. And of course my Blackberry signals me of new items before my laptop tells me. And with each of these distractions, the time it takes to get back on task increases. Not to mention, that this is Sunday and I should be focusing on loved ones.

I was reminded of a somewhat recent National Public Radio interview entitled “Step Away from the Blackberry”. http://www.npr.org/templates/story/story.php?storyId=19191625

This is a interesting and thought provoking interview with Valerie Burton, the author of: "How Did I Get So Busy? The 28-day Plan to Free Your Time, Reclaim your Schedule and Reconnect with What Matters Most".

Don’t get my wrong - some of these distractions I really enjoy but others… make me loose complete focus.

My goal this week, to filter distractions as they come and to be less reactionary to emails and text messages. And that next item… to order Ms. Burtons book.

First week of the 2010 work week...

2010-01-04T07:47:00.005-05:00

The holidays are over and the first work week of the New Year is starting. Your work list is growing and you have goals and plans for the New Year to implement. You know you need to focus ... and you’d still like to head home by 5:00!

Try some of the following work organization tactics in order to find the best way to use your time.

1. Organizing your day’s to-do list into four columns:

a) HAVE to do
b) NEED to do
c) SHOULD do
d) WANT to do

Start with completing everything in column a, then b and so forth. If you get to column d then you’ve had a productive day!

2. Match your energy level with the energy level needed for the task at hand. Complete high energy tasks in your peek energy periods. Save filing, answering emails and organization for low energy levels.

3. Be flexible with your time. On average you should plan 50% of your available work hours. The remaining hours should be left for reactionary tasks and interruptions.

4. Limit distractions at work – We will touch base on that in the next Métier blog.

Don’t forget that if we balance work, fun and relaxation - our lives will become happier, healthier, and creative.

Happy Holidays

2009-12-24T10:57:00.003-05:00

Métier wishes you a happy, warm and safe holiday season. We look forward to the upcoming year of assisting small businesses with administrative support, consulting and business planning.

Outsourcing administrative tasks can reward you

2009-12-16T17:26:00.005-05:00

Small business owners spend a considerable amount of time working on administrative tasks. The last Small Business Administration statistic I noted indicated that business owners spend approx. 40% of their own time working on routine tasks. As a small business owner you should be spending time networking, stratagizing and spending time on tasks that generate income. The more non core, administrative tasks that you can remove from your plate, the more profitable and streamlined your business can be.

Benefits from getting the right assistance:

More time - to focus on what you do best
less stress - when you are making progress, your energy and happiness will increase
more energy - you'll feel less drained by letting go of business you are not suited for
greater profits - your time can be better spent on income producing activities
faster progress - having a more efficient administrative work force will help maximize your available time
the ability to focus on your talents - this is why you started your business, correct?

Start by seeking administrative support from experts in areas that you do not excel and that keep you from your networking and income producing activities.

A slow market is the perfect time to generate momentum

2009-12-01T20:33:00.009-05:00

I am constantly looking for new ideas - for myself - for clients. With current market conditions, company downsizing, and increased costs - business owners need advertising ideas that won't eat up their budget. Recently, I revisited a book that Jerri Rossi wrote: Dog Eat Dog & Vice Versa. This is a humorous - no nonsense book that offers insight into current marketing techniques and presents ideas to help business increase their bottom line. There are great ideas for small businesses, real estate professionals and non profits. Use the slow market or down season to generate new energy, motivation and knowledge through reading, networking and consulting with your team of business partners.

Yes, you can get this book on Amazon. However, you can buy this book directly from the author: Jerri Rossi. (Buy from the source and shop local whenever you can!)