I spent some time last night on a major real estate industry site - Realtor.com. I must say that I was shocked by the number of real estate agents who still use professional photos that appears to be the original professional photo taken back when the agent first earned their license.
According to the National Association of REALTORS, nine (9) out of ten (10) home buyers use the intenet to search for homes. In addition to viewing homes, these buyers use agent photographs and biographies to determine who they want to work with. Buyers like to work with brokers that they can identifiy with. Now ask yourself, what does your photo say about you?
Yes, most of us want to imagine ourselves in our younger years (perhaps skinner and with less grey hair). But - Why? As a real estate agent you should present yourself and be proud of an accurate you. Show your age, personality, experience and your style.
This new photo doesn't need to be an expensive photo studio head shot. Grab a fellow broker or family member and go outside to an identifiable location in your market area or stand next to an architecturally rich building feature. Have fun, snap a few shots and then enlist someone to help format the photo for use on your MLS, Realtor.com and other industry websites.
So if your current photograph showcases you with big bangs that look hardened by Aqua Net... it is truly time for a new photo.
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