Where are you going?

The audience only pays attention as long as you know where you are going.  –Philip Crosby

Métier is working with several local established and new businesses that are planning their next big step, are goal setting or are asking the logical question "what can I do to get more customers".

I ran into this quote today that certainly could be related to businesses. It is true, so long as a company is just rambling along, with no goals or deliberate steps forward their audience (customers) will not pay attention. Think of all those company signs you see yet have no idea what they actually do or who owns them.  These silent, arm chair owners open their door each morning and hope their sign is enough to draw customers in.

I am attracted to businesses that engage me by frequently by pushing their product or branding in front of my eyes.  This effort need not be an aggressive sales pitch but a subtle reminder that they are available. 

Having a business plan greatly helps to identify where you are going. It should include at minimum - what your identity is (who are you and what do you do?), purpose and what your goals are.

Does your audience knows where your business is going?